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If you have a page that ranks well on Google, you are most likely to receive consistent traffic through that page. Websites that rank on the SERPs receive consistent, passive organic traffic, as opposed to other traffic acquisition methods such as social media or email marketing.
Search Engine Optimization (SEO) is the practice of increasing traffic to a website through organic search results.
SEO is not as difficult as it might seem. Once you understand the fundamentals of SEO, you’ll start realizing that it’s all about putting best practices in place, in order to give the search engines and online visitors the highest chance of finding your website.