SEO Basic Process

Table of Contents

If you have a page that ranks well on Google, you are most likely to receive consistent traffic through that page. Websites that rank on the SERPs receive consistent, passive organic traffic, as opposed to other traffic acquisition methods such as social media or email marketing.

Search Engine Optimization (SEO) is the practice of increasing traffic to a website through organic search results. This is not as difficult as it might seem. Once you understand the fundamentals of SEO, you’ll start realizing that it’s all about putting best practices in place, in order to give the search engines and online visitors the highest  chance of finding your website. Let’s get to the SEO basic process to begin.

SEO Fundamentals:

Step 1. Technical Factors

Google must do in the following order to rank your content:

  1. Find and crawl your content – You will not rank if Google crawlers cannot find it.
  2. Index your content – This refers to Google’s master list of all web pages, which it keeps in order to display against the relevant search queries.

Yet, this is not the end of the technical SEO story.

The process of Indexing is one aspect of technical SEO, it also includes the following further steps to get your technicals rightly done.

  • Your website structure
  • Implementation of structured data and schema markup
  • Website and its page speed
  • URL structure — Fixing URL redirects
  • Mobile-friendliness and compatibility
  • Website security (SSL and HTTPS)

Step 2. Find a Keyword to Target

Keyword research is the process of identifying valuable search queries that your target customers use to find products, services, and information on search engines like Google.

You may discover that there is a lot of rivalry for your brand in the market. If this is the case, experiment with a novel communication technique.
If your brand is too similar to the rest of the competitors, you will most likely get lost in the crowd. A distinct brand will assist you in standing out and being more memorable.

Keyword research ensures that there is a search demand for whatever you want to write about. As a result, if your page ranks well in Google for its target keyword, you will receive a steady stream of highly targeted visitors.

 

Consider the following factors when ranking keywords:

 

  • Significant search traffic potential:

A keyword’s potential search traffic (not to be confused with search volume) tells you how much traffic it might bring in.

  • Strong commercial potential:

A sizable portion of your visitors can become customers when you write about topics with strong business potential. It will be difficult for you to feature your product or service on topics with little business potential. Additionally, topics with no commercial potential typically serve only to increase the number of visitors to your website. However, there is no guarantee that people will be genuinely interested in what you have to offer.

  • Low ranking difficulty

The more backlinks the top-ranking pages have and the more renowned the competing brands are, the harder it will be for you to rank.

  • Explicit search intent

Finding a specific website, learning something, or making a purchase are the three typical actions that are the reasons behind the search.

Step 3. Create an Optimized Page

Be as clear as you can with your content.
Your content will perform better if it is more interesting and helpful. And the reason for that is that search engines must deliver quality content because users demand it. In fact, Google acknowledges that the most crucial ranking factor is content.

Now let’s go over some reasonable optimizations that will help.

  • H1 tag for your page title
  • H2-H6 tags for subheadings
  • Create a catchy title tag.

The basic information used to choose which result to click on is commonly title tags. You must make them interesting. Here are some simple tips:

  • Keep them under 70 characters.
  • Include the keyword.
  • Write relevant to search intent.
  • Make it specific.
  • Ensure that they complement your content.
  • Write an interesting meta description

Meta description does not affect rankings. But they can increase traffic and clicks. This is so that Google can frequently use them as the search results’ concise snippets.

Following are a few tips for writing them:

  • Keep them under 150 characters.
  • Directly address the searcher.
  • Include your keyword.
  • Write relevant to search intent.
  • Make it specific.
  • Set SEO-friendly page URLs

Make your page slugs descriptive, making use of your target keyword is frequently the simplest way to do that. 

  • Optimize your images

Google image search results, increasing traffic to your site. For them to be optimised, you must do three things.

  • Use descriptive filenames
  • Use descriptive alt text
  • Image compression to reduce file size

Step 4. Build Quality Links

Purpose of link building is increase your pages’ “authority” in Google’s eyes so that they will rank higher and receive more search traffic.

Links from other websites are viewed as “votes” by Google and other search engines. These votes assist them in determining which page on a particular subject merits being displayed at the very top of the search results.

One of the following four categories best describes the majority of link building strategies:

 

  • Adding links to business directory, Social profile, community forums, creating job search listings.
  • Reach out to the other website's owner and give them a compelling reason to link to you.
  • You can aslo buy links but it is not recommended.
  • You can "earn" links when other websites link to the pages on your website without your asking them to do so. This obviously won't happen unless you offer other website owners something truly exceptional that they will genuinely want to mention on their websites.

Conclusion

The technique of increasing a website’s traffic from natural search results is known as SEO (Search Engine Optimization). It entails activities like technical audits, link building, content creation, and keyword search.

We have pointed very basic and fundamental steps to start the SEO on your website and all that you require in order to start ranking higher on Google and build a solid foundation of your SEO knowledge. The more you dig deeper, the more it will enhance your knowledge on advanced google trends and eventually will help you rank your website higher on SERPs.

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