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Why Your Business Should Invest in Social Media Marketing
Almost half of the world population is on social media. Social media has evolved beyond being just a platform used for forging connections and staying in touch. Platforms such as Facebook and Twitter provide marketers unparalleled opportunity to reach virtually any Internet user no matter their location.
Designing and executing an effective social media campaign that covers all bases will help improve your online presence. Businesses around the world realize the immense potential of social media. Big players in almost every industry already have a plan in place to leverage social media.
Here are some reasons to help you make up your mind.
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70% of marketers say that their main goal for using social media is to increase brand awareness.
To get your business noticed, you need to create business profiles on different social media platforms. A business social media profile creates new opportunities to share content and present your brand’s voice and persona. Engaging content on Social media will help create value and gain more attention for your business. Interesting content will not only help you create a positive first impression on your leads and new customers but also better engage your existing customers, increasing repeat purchase.
— Drives traffic
If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible.
Social media sites allow you to add a link that directs users to your website to your profile. You also have the option of including a feature that allows users to log into your website through Facebook. Whenever you post a new blog post/article, it will show up in the feed of followers and people who have expressed interest in your/similar products/services. This helps attract targeted traffic.
— Improved customer experience
Good customer service is no longer good enough. The modern customer expects exceptional customer service. They hate waiting too long for answers. Businesses that are slow to respond to queries and complains run the risk of losing their customers to the competition. Earlier businesses used traditional channels to reach out to their customers. In this digital age, building a social media presence is the key to improving customer experience.
To get your customers to rally around your brand, post informational content that provides value. Remember, happy customers, are profitable customers. A study found that customers who are happy with a company’s customer service spend 20 percent more. Improving your customer experience can open doors to new opportunities helping grow positive word of mouth and repeat customers.
— Helps with SEO
When it comes to building a brand’s digital presence, the importance of an effective SEO strategy cannot be emphasized enough. Social media can boost your SEO in more ways than you could imagine. SEO algorithms place great emphasis on social media Posting informational and thought-provoking content regularly will help you get one step closer to your goal of getting a high search engine ranking. Re-sharing evergreen and new content will help drive traffic to your optimized pages, causing them to climb faster in search rankings. To save time, use a tool that lets you set the entire month.
— Helps you better understand your target audience
Social media can help you uncover consumer behavior trends. The information that you collect from social media can be utilized to learn as much as possible about your target audience-their likes, dislikes, hobbies, preferences, lifestyle, habits, needs, and favorites. You can also use social media to find out what sites your target audience visits and the types of posts that they frequently share. With these insights at your fingertips, creating content that drives traffic would be as easy as 1,2,3. The benefits can go beyond just increase traffic. Having a deep understanding of your target audience will help you identify their pain points, refine your product strategy, and increase conversion rate.
A study found that the cross per thousand impressions on social media can be as low as $2.50 (almost three times more cost-effective than advertising). A separate study concluded that almost 84 percent of marketers were able to improve traffic by spending just six hours on social media every week. Even running paid ads on platforms such as Facebook and Twitter is much more affordable than other channels.
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