Website Branding & Logo Redesigning for ABT Hospital
Client Overview
Allah Baksh Trust Hospital (ABT Hospital) is a charitable organization dedicated to providing healthcare services and support to underprivileged communities. ABT Hospital recognized the need to expand their outreach and engagement by creating a comprehensive website that not only raises awareness about the needy but also facilitates donations and showcases the positive impact of contributions through visual media.
Project Goals
Awareness Dissemination
Develop an informative and compelling website to educate visitors about the challenges faced by underprivileged communities.
Donation Goal
Implement a secure and user-friendly online donation system to encourage financial contributions.
Visual Impact
Showcase the utilization of donations by regularly updating the website with photos and videos of projects that benefit the needy.
Mobile Responsiveness
Ensure the website is responsive and functional across various devices, including mobile phones.
Storytelling
Share real-life stories of individuals who have been positively impacted by ABT Hospital's efforts.
Process
Requirement Gathering and Planning
Conducted interviews with ABT Hospital's team to understand their mission, goals, and specific requirements for the website.
Determined key features such as donation forms, photo galleries, impact stories, and contact information.
Website Design
Created wireframes and mockups for key pages, including the homepage, donation page, and gallery section.
Incorporated ABT Hospital's branding elements, colors, and imagery to maintain consistency with their identity.
Donation System Integration
Collaborated with a payment gateway provider to integrate a secure online donation platform.
Designed and developed custom donation forms to provide a seamless giving experience.
Content Creation
Developed impactful content that explained ABT Hospital's mission, showcased their projects, and shared success stories.
Crafted compelling calls-to-action that encouraged visitors to donate and get involved.
Visual Media Management
Created a media management system to facilitate the uploading of photos and videos.
Ensured that uploaded media was organized into categories to clearly demonstrate the impact of donations.
Development and Testing
Built a responsive website that adapted to various screen sizes and devices.
Implemented the donation system, media upload functionality, and interactive elements.
Results
Increased Awareness
The website successfully educated visitors about the challenges faced by the needy, attracting a large number of unique visitors per month.
Successful Donations
Within the first year, ABT Hospital’s website has managed to collect donations sufficient to get construction for a hospital in Punjab underway.
Engagement and Interaction
The photo and video galleries received over tens of thousands of views, engaging visitors with tangible evidence of the organization's impact.
Conclusion
The establishment of a website for Allah Baksh Trust Hospital (ABT Hospital) proved to be a valuable tool in advancing their mission to support underprivileged communities. The project effectively utilized design, technology, and storytelling to raise awareness, facilitate donations, and demonstrate the organization’s impact. By embracing digital solutions, ABT Hospital was able to amplify its reach and inspire meaningful engagement from visitors around the world.
