Case Study:
Client Overview
“Mona, The acclaimed Hair, Makeup artist and certified professional with an extensive background in cosmetology, started her salon venture in early 2014” -Mona Rehman, Owner
Mona’s Salon is a locally owned salon which provides various beauty services and promotions. It has been in business for over 7 years, with over 20 years in experience, satisfying all local and distant customers who choose to trust them. Despite their reputable in-person services, Mona’s Salon wanted to expand their reach by establishing an online presence, allowing clients to easily contact them and book appointments via the website.
Project Goals:
Online Visibility
Develop a professional and appealing website to showcase Mona’s Studio’s services, staff, and environment.
Appointment Booking System
Implement an intuitive and user-friendly online booking system for clients to schedule appointments.
Increased Contact Options
Provide multiple contact options, including online forms, social links, and clear contact information.
Studio Gallery
Have a section that showcases moments from within the studio to online visitors.
Mobile Responsiveness
Ensure the website functions seamlessly across desktop and mobile devices.
Branding
Reflect Mona's Studio’s brand identity, aesthetic, and values in the website’s design.
Process
Requirement Gathering and Planning
Conducted interviews with Mona's Studio''s management to understand their vision and goals.
Identified key features such as service offerings, staff profiles, pricing, and online booking capabilities.
Website Design
Designed wireframes and mockups for key pages, including the homepage, service pages, and booking interface.
Incorporated LuxeHair Salon's branding elements, colors, and imagery to maintain consistency.
Designing & Implementing a Gallery Section
Inspired by prototypes, we designed and implemented an aesthetic gallery section on the website.
Integration of Appointment Booking
Collaborated with a third-party booking software provider to integrate an online booking system into the website.
Customized the booking interface to match the website's design and user experience.
Integrating Responsiveness
Built the website using responsive web design techniques to ensure a seamless experience on various devices.
Testing
Implemented the booking system integration and tested its functionality rigorously.
Results
Increased Appointment Bookings
Within the first month, online bookings accounted for 40% of total appointments, showcasing the success of the new booking system.
Increased Customer Engagement
Bounce rates decreased by 25% as clients explored various service offerings and staff profiles.
Significantly Improved User Experience
The user-friendly interface and clear navigation led to an 18% increase in average session duration.
Conclusion
The creation of an online presence and appointment booking system for Mona’s Studio proved to be a successful initiative. By combining effective design, intuitive functionality, and strategic SEO, the salon was able to attract and retain clients through their website. The project showcased the value of adapting to modern trends and technology to enhance customer engagement and business growth.
